Today the world is changing. The social media is a buzz, globalization and climate change are just
a few of the powerful and complex forces at work. As these changes occur with limited resources
and limited time to make the required impact, the Kenyan government has made strides to propose
laws that protect cultural heritage in Kenya for endangered wildlife has focused its efforts to
promote sustainable environmental conservation, with special emphasis on endangered species
which are considered to be of special ecological, economic and cultural importance.
As designers we need to be inspired by what is around us and adapt to these changes. Today
environmental conservation and culture has a huge impact on illustration design and it’s
compatible with all traditional cultures. It can be adapted to different sociocultural contexts. For
example, African cultural beliefs and practices play an important part in communication, were
attributed to writing and were regarded as signs or marks representing something or relaying
certain message about one thing or the other. They not only provide information and education but
also have an aesthetic value. The traditional African Mysticism has been reborn today in
contemporary cartoons, narratives, paintings.
This research will be composed of five major chapters, where by each chapter will handle major
segment of the study Chapter one will have the basic introduction and guidelines into the whole
research. It will contain the introduction, objectives and scope of the study. Chapter two will look
at literature on Illustration design, the youth, African mysticism, popular illustration mediums for
the youth, African art vs. Western art and also it will highlight on the use of more Visual
argumentation. Chapter three outlines the methodologies used by the researcher to get the
objectives of the study, which will include data collection methods and analysis. Chapter four will
account for the data analysis and findings, where by the researcher will base his data collection on
the corporate identity, advertising, photography and packaging. Chapter five will entail the
recommendations stated on the basis of this research.


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  • Prof. Saggaf

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