CULTURAL DEVELOPMENT THROUGH EFFECTIVE ADVERTISEMENT OF MILO IN THE DIETARY PROCESS OF THE MAASAI

                                              ABSTRACT
This research is aimed at studying how effective advertising can be used to promote cultural
development. The researcher will look into the ability of design to solve aesthetic and
communication problems through advertising and at the same time meeting demand for
functional products and services in the Kenyan market.
The researcher will aim at investigating how the different designers have venture into different
designs through different themes with major emphasis being on marketing and promoting
brands. The researcher will therefore review literal publication and productions from renowned
designers and authors to develop a scope on what has already been done and what has not. A
field study will be conducted by the researcher to determine materials and methods currently
preferred in producing designs to solve visual communication problem, reasons to these
preferences and the impacts resulting from their use. This will be aimed at establishing the need.
Based on the facts obtained from the field, the researcher will then analysis the data draw
conclusions and finally draft recommendations towards developing visual communication
through culturally focused advertising. In this case, it will look at how Milo can be effectively
promoted among the Maasai community.
The research will be segmented into five main chapters: chapter one will contain the introduction
and background, problem statement, objectives, research questions, significance and scope of
study. Chapter two will be a critical analysis of theoretical literature culture-focused design and
visual communication. The researcher will also carry an analytical review aimed at identifying
gaps to be filled to the existing knowledge. Chapter three will outline Research Design the
Methodology used by the researcher. Chapter four will carry the presentation and interpretation
of findings while chapter five will be summary of the findings, and recommendations.

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