THE INFLUENCE OF GRAPHIC DISPLAY FORMAT IN THE LOCAL SUPERMARKETS

ABSTRACT

The importance of graphic design cannot be underestimated in any firm and in any organization. Powerstar supermarket needs to keep up iots image so as to attract more customers. The use of packaging, advertising, corporate identity and advertisement needs to be clearly employed to achieve an all round business premises. Their sources are considered important not only for boosting the business but to give the customers a wide variety of knowledge. Powerstar is one of the upcoming supermarket and it is situated in a strategic place in which it has potential to catch a good number of customers. The supermarket has not been able to catch and create awareness to its potential market hence it must develop new ways to reach its target market. This study will require to establish both the strengths and weakness of the supermarket and to promote its good image that might otherwise have been misperceived. This includes the existing corporate image; corporate identity, packaging advertising and photography which iwould be in dire need of improvement or change. Analysis and evaluation of the field data was carried out. Findings show the extent to which public is aware of the image of the supermarket. Possible solutions have been therefore suggested to solve the problems it faces with its four graphic design elements mentioned above.

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