INCORPORATING AFROFUTURISM AND MAASAI CULTURE IN REBRANDING OLOIBONI HOTEL IN TENA ESTATE, NAIROBI

What was humanity’s first invention? Some say it was the wheel, while others say it was fire. But perhaps it was our invention of communication. Without this, no tool can be conceptualized, built, replicated, and improved upon by others over time. Communication helps us in getting information to a big audience in a short amount of time. This is where social media came into place. Social media brought the platform of visual communication. That’s why, today, the definition of content marketing success includes visual communication.
This research paper looked into hotels or the hospitality industry, and in this particular case Oloiboni Hotel and the unique aspects that can be incorporated towards its rebranding. This research is composed of five major chapters, where by each chapter handled major segment of the study.