Advertising Talk

Date and time: 
Tue, 02/12/2019 - 02:52
Location / Venue: 

ADD BUILDING/ Design Photo lab

Ngaruiya Githegi of TW Media talking to students of Design at the school of Arts and Design.

An advertising talk was held at StAD. This is among a series of such talks intended to immerse the learners into a critical view of the industry.

The speakers offered insights into the industry trend while challenging students to leverage on the deomcratization of  information.

The key note speaker from TW Media noted that most advertising doesnt work in today's world as such ''Marketing is dead''. 

Mr. Githegi intimated that today's advertising is geared towards Brand Design which is defined by the organization. A commodity is transformed into a brand through customer feedback channeled through platforms such as Twitter and instagram.

In pursuit of consumers who are no longer influenced by advertising, creatives should identify consumers who love a brand and create designs that connect with them while demonstrating how the brand will impact them.

A proper creative work will go a mile into converting the brand lovers into fans.


Expiry Date: 
Mon, 02/14/2022 - 02:54


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