INCORPORATING ASHANTI CULTURE TO CREATE AESTHETIC PRODUCTS FOR MAMA ASHANTI RESTAURANT IN LAVING-TON

After mass media, ethnic-themed restaurants are possibly the second most influential socializing agents of foreign cultures. Whereas the media often depicts foreign cultures in a stereotypical manner, the opportunity exists in the hospitality field to offer consumers a more detailed and accurate insight into a culture. The goal of this study is to find out using Ashanti culture how one can create aesthetically pleasing products for a restaurant to better bring out its cultural theme. To this aim the researcher set out to Mama Ashanti restaurant located in Lavington to conduct the research.